Whole Food Market Essay Example | Topics and Well Written Essays - 500 words

Whole Food Market - Essay Example Whole Food Market has developed an innovation strategy of its kind that would suit its organic business model. Firstly, they integrated the differentiation strategy whereby they provide their customers services they cannot find anywhere else so as to maintain a loyal customer basis. On the contrary, the supermarket was the first to dump use of plastic bags so as to conserve the environment. Furthermore, its social dimension towards its value proposal in engaging in wind energy practices; an environmental friendly approach is part of its innovation strategy. Moreover, in order to satisfy their organic goal, they have also expanded their business to developing their own line of sea food and an animal welfare system and more so boosting new and creative animal production practices. Therefore, putting these factors in mind, it is clear that the organization has justified its organic practices.The environment that Whole Food Market operates in is full of potential. The external threats ar e competition from fast food companies as well as other green companies. However, its differentiation strategy has worked out in terms of beating rival companies. On the other hand, the supermarket realizes the environmental challenges, hence its approach to renewable energy and elimination of plastic. Such corporate responsibilities have enhanced favor to the supermarket from its green customers. Another environemental principle is always being ahead producing high quality products as well as realizing and utilizing opportunities.